Meet Lead Roaster Rob Hoos – Talking About Our First Week of Roasting on the Loring Kestrel
What an exciting few weeks it has been for us here at Nossa Familia Coffee! The new warehouse is taking shape. We just finished our first week roasting on our new roaster and have the production line in full working order. Most fun for us, we have been tasting the coffees daily to develop better descriptors for the complex flavor profiles of these award-winning Brazilian coffees from Augusto’s family. It could not be a better time to be part of the Nossa Familia family! Let me introduce myself, my name is Rob, and I am the Lead Roaster for Nossa Familia.
We recently had the privilege to start roasting Nossa Familia’s coffee on the Loring Smart Roast 35-kilo coffee roaster known as the Kestrel. This roaster has been hailed as one of the most environmentally friendly roasters currently in production and has incredible figures to back it up. In comparison with a traditional roaster and afterburner setup, the Kestrel uses a single burner to function as the afterburner (to reduce emissions) and the heat source for coffee roasting. In addition to only using one burner for roasting and the afterburner, the Kestrel also recycles the hot air from the roasting chamber which means it has to heat the air less every time it cycles through the chamber. This results in huge savings of energy and natural resources. To put this in perspective, let me use the energy savings calculator which Loring provides on its website. If we were to only roast 4 hours a day 5 days a week (which is less than we will roast in reality) then we would reduce CO2 Emissions by 65,780 lbs per year; which is a carbon offset equivalent to planting 843 trees, or taking 6 cars off the road annually! We feel like this roaster works in a more responsible way with the environment that grows the wonderful coffees we have the pleasure of roasting.
In addition to being an environmentally friendly roaster, the Kestrel is also receiving acclaim for the quality of coffee it is roasting. Its design allows for a few advantages in the roasting process which tend to pass along an even more delicate, flavorful cup than many traditional drum roasters. Because the Kestrel does not directly heat the drum of the roaster (rather the air inside the roast drum) it tends to treat the coffee more gently than a drum roaster would reducing any scorching or tipping that may occur with the coffee. It also reduces the coffee’s contact with oxygen during roasting, which locks the volatile flavor compounds of the coffee in the bean as opposed to allowing these flavors to oxidize and escape. Further, the efficient system of heating allows for shorter roast times with more even roast on the bean. All in all, the flavor-friendly aspects of this roaster are a great match for the environmentally friendly design.
What does this means for you, the person enjoying Nossa Familia Coffee? You can know that not only is Nossa Familia taking every step to make sure we are responsibly sourcing our coffee, but also treating the environment with upmost care and respect. In so doing, we have chosen a roaster that respects you, the coffee lover, delivering a flavorful, sweet, complex, and delicate coffee experience.
As we continue to make this amazing coffee better and better, we look forward to sharing our excitement with you through tastings notes, more in-depth information about the farms and farmers, and other coffee geekery.
















